The New Rules of Engagement

June 24, 2010

There is a report which sheds insight into the “new rules” when it comes to engaging our customers.  The report can be downloaded here.  Below are some highlights from this important report.
Key Findings
To gain a deeper understanding of how marketers are defining and acting on customer engagement, Forbes Insights, in association with experience marketing agency [...]

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Learning from the Pros about Blogging - BlogWorld

June 22, 2010

This is another segment on show blogs.  So let’s sit at the feet of a “master” and learn from them.  I am speaking of the show:

Rick Calvert has done a tremendous job of creating and growing this show.  If you go to its blog site today you will see that it is quite active with [...]

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A Panel Discussion: Ensuring Exhibitor Success

June 15, 2010

There is a constant discussion within show organizers offices on how they can help their exhibitor clients.  With the economic turmoil of the recession exhibitors have felt the squeeze on their marketing dollars.
Having the various stakeholders together in a creative dialogue about the needs of the exhibitor community is paramount for mutual success.
The [...]

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The Power of Your Show’s Blog

June 9, 2010

Last week Expo Magazine had an excellent webinar: Part 1 of EXPO’s Social Networking for Events, 3-Part Webinar Series: Designing Your Strategy.  A question was posed and answered, but I feel it can be explored more thoroughly.  The question: “How does a show start a blog - what do they write about?”  So for a [...]

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Exhibition Attendee Interests and Motivations

June 2, 2010

We can always learn from Skip Cox, CEO and President of Exhibit Surveys.  In an article in Smart Meetings he shares this valuable information.
Understanding Attendee Behavior
Whether you’re a planner charged with organizing your association’s trade show, a show manager or an exhibitor, when you understand the behavior of show attendees, it becomes easier to provide [...]

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Audience Research

May 26, 2010

By Rayna Katz
How does one measure an audience? Let us examine the ways.
Surveys might come to mind first. And for some purposes, this is a great method. The research can go well beyond gauging buying power and influence, says Jonathan “Skip” Cox, CEO and President of Exhibit Surveys, Inc.
“You want to [...]

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Mapping Mobile ROI

May 21, 2010

By Michelle Bruno
Along with Social and Virtual, Mobile is one of the “Big Three” must have technologies for exhibitions and conferences. One of the challenges with any new innovation is assessing its return on investment. Determining the costs to implement a mobile solution is easier than assessing the returns. Here are three elements for organizers [...]

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Doug Ducate’s Comments on Chicago & McCormick Place

May 19, 2010

For the last several weeks we have watched an exhibition industry drama play out in Chicago…the city that for years was considered the Trade Show Capital of the Untied States. It was first to build major dedicated exhibition space in 1960 and has kept pace with new additions that still make it our nation’s largest [...]

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First Quarter 2010 CEIR Index Results

May 19, 2010

CEIR recently reported that data collected for the annual CEIR Index report for the first quarter of 2010 reveals that the exhibition industry experienced an overall decline of 4.0 percent when compared to the same quarter of 2009. However, the decline is much smaller compared to the 11.6 percent decline between the first quarter 2008 [...]

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Historic Legislation about Chicago’s McCormick Place

May 12, 2010

Chicago is addressing the needs of its customers!!  Please listen in as CCTB President & CEO, Tim Roby and MPEA’s General Manager David Causton explain the impact of this legislation.

We would appreciate your viewpoint on this matter and what it will mean to your customers.

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