November 17, 2011
CEIR is releasing another fact sheet from the new study 2011 The Changing Environment of Exhibitions Study. This brand new segment from the overall study is titled: Exhibitions Deliver Unique Value Not Provided by Other Marketing Channels. Key findings from this fact sheet is: Ninety-nine percent of executives identify what they consider to be [...]
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November 10, 2011
The new landmark Report from CEIR, The Changing Environment of Exhibitions will soon be released. In last week’s blog post, Nancy Drapeau, PRC, Director of Research gave us a hint of the contents. In review, she stated: One little tidbit to share is that nearly all surveyed marketing executives, 99 percent, identified a unique value [...]
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