In these challenging economic times, every method which can be employed in order to tighten planning and make the most of marketing dollars should be utilized, especially when it comes to exhibiting.
Exhibiting companies often overlook the impact of gender and age on communication with attendees. Considering the professional mix of attendees to a particular show when creating live presentations and choosing booth staff can be extremely beneficial and can increase an exhibitor’s ROI.
In CEIR’s new Guru report “Demographics at Trade Shows – Obvious and Hidden” by E. Jane Lorimer probes three types of demographics at exhibitions — obvious, less obvious and hidden — and how to appropriately reach each group at any event. Click here to read more about this new report, and tell us what you think about it right here!
