Earlier this year, CEIR released two reports in a series of new studies on government exhibiting by Guru author Barry Siskind of the International Training and Management Company. These two reports focused on establishing an exhibiting program with the right objectives from a government exhibitor’s perspective. They are free to members and can be found on the CEIR website here.
In this video clip, Joyce McKee interviews Barry and asks him to give an overview of his findings for these CEIR reports and what he found most interesting in his research.
