In researching what young people think about exhibitions and events last year for CEIR’s major POE study, we were able to break down the study’s findings into sectors. This has enabled CEIR to thoroughly examine specific young attendees’ attitudes towards events, particularly those who work in government and not-for-profit industries. Not surprisingly, when it comes to deciding which booths to visit at an exhibition, these attendees are influenced primarily by whether the product or service on display is related to their job (63% of survey respondents reported such.)
It may surprise you to know, however, that 18% of young respondents chose which booths to visit by the enthusiasm of the exhibiting staff alone. Which means that choosing which staff you send to an event to represent your organization - and training these folks - is not a task to be taken lightly.
CEIR has released a new Guru report this week in its helpful series of reports on government exhibiting. The Human Element offers clear tips for exhibiting managers when it comes to choosing the right staff and supporting them throughout the exhibiting process.
This report reminds us that exhibiting is face-to-face marketing. The experience of an event or exhibit is just as important as its content.
Click here to download The Human Element today.
