Protecting our planet against global warming is a critical issue and concerns everyone. As individuals, we are all paying more attention and buying “green” products and responsibly recycling, reducing and reusing.
Did you know that the second largest producer of solid waste contributing to landfill is the exposition industry? Yes! We are right at the “top of the heap” next to the construction industry. Greening expositions is one of the fastest growing topics of discussion by trade associations and in trade publications. The fact that I am writing this blog post is hard evidence that leading stakeholders are taking measures to reduce our carbon footprint and that as an industry we are committed to making a difference.
It is very important to separate the reality from the FUD (fear, uncertainty and doubt). Through the new CEIR Guru report series, A “Greener” Place for Face to Face, you will learn about “green washing” and how to work with all facets of the industry including the four major contributors: exhibitors, show organizers, suppliers and facilities, and attendees. The first report in this series is focused on exhibitors and available today.
As more questions are being asked, more resources will be offered and together we, as an industry, will work to make a difference in global health and keeping our planet safe for future generations.
Jai Cole of Plum Communications has authored the newly published CEIR Guru report, “A ‘Greener’ Place for Face to Face: A Focus on Exhibitors.” Look for additional reports in this new Green Guru series coming soon.
