Ian McGonnigal from George P Johnson sat down with Joyce McKee and discussed the report on digital marketing, Digital + Exhibit Marketing Insights 2009, which was conducted in conjunction with CEIR earlier this year. In this video segment, Ian discusses the use of Twitter on the show floor and how Twitter can drive community and interest around a show and during education sessions.
Twitter This Twitter That
Previous post: Don’t Miss this Session – Two Experts Explain Why
Next post: Face-to-Face Marketing Requires Intellectual Development
{ 1 comment… read it below or add one }
Great post. Glad you addressed it.
Whether for large shows or smaller expos, Twitter is a must for show producers, companies wanting to engage with attendees and for building shelf life after you’ve moved on to the next show.
It has changed the way (or at least you should use it to change) pre-show promotion, days of show and post show follow up are done. It’s not a replacement, it’s just a new set of tools to integrate into what you already do.