This is another segment on show blogs. So let’s sit at the feet of a “master” and learn from them. I am speaking of the show:
Yesterday I had a conversation with Rick Calvert, CEO and Co-Founder of BlogWorld. Rick has done a tremendous job of creating and growing this show. If you visit its blog site, you will see that it is very active with blog posts, and this is what you want to have for your show blog – frequent posts.
Not surprisingly they now have a blog editor, Nikki Katz who shared with me the history which is as follows:
BlogWorld Blog Past:
The BlogWorld blog began in 2007 prior to the first BlogWorld & New Media Expo event, with posts about the new media industry, blogging and events for new media businesses and individuals. Pre-event posts covered the conference and expo – informing attendees, speakers, and exhibitors about the show. Followers were able to garner information about the upcoming sessions, keynote speakers, and engage in dialogue as excitement built until the event took place. Afterward, the blog served as a place to showcase videos and interviews from those who attended the conference, and for ongoing debate and expert viewpoints on the fast-emerging new media space. Over the past couple of years, the blog has continued to cover the company, the event, provide commentary on the blogging and social media industry, and offer up news on innovative new companies, practices and technology in the new media space and social media networking for business.
BlogWorld Blog Present:
Dave Cynkin and Rick Calvert decided earlier this year to really begin focusing on growing the blog, with the goal of turning it into an industry portal of news and information surrounding blogging and social media—the event is the epicenter of new media, and the blog naturally needed to follow suit. They brought me on board in April as the Managing Editor to help facilitate that. In the past few months, we have put together an extensive editorial calendar, have developed contributing editorial relationships with past conference presenters, and brought our own staff blogger into the fold. We continue to build our marketing behind the blog and work to offer a diverse array of posts – covering social media for business, blog, podcast and video content creation, distribution, and monetization –– and also providing topics for all vertical niche areas of blogging (parenting, sports, real estate, military, politics, etc) and all levels of business and personal interest bloggers.
BlogWorld Blog Future:
We are currently redesigning the blog layout to provide for the diverse array of industry-wide topical coverage and news reporting, and hope to launch that in the next few weeks, engaging with our growing audience of readers from across the Net.
The blog will continue to be a place to learn about the event itself (with breaking news about panels, information on early-bird registration deals and interviews with our keynote speakers and more than 200 conference presenters) but it will provide you with a wealth of information to help grow your business, audience and following long after the event ends.
