Earlier this month, CEIR premiered its new study on the recent integration of digital media into exhibiting programs through a webcast featuring expert speakers in the marketing field from George P. Johnson, Oracle and Diversified Media companies.
This study is the first to analyze the influence of digital media on the exhibition industry, particularly brand marketers and exhibition organizers’ use of digital marketing.
Adapting new technology and digital tactics to increase exhibiting performance is not new to exhibiting; however, its collective usage and the ways in which that usage are measured for success had yet to be researched - until now.
You can download CEIR and GPJ’s final report featuring findings from the study, entitled Digital + Exhibiting Marketing Insights 2009, by clicking here. The report is free to the public, available today at www.ceir.org.
Also available for download at www.ceir.org is a recording of the June 4 webcast as well as the webcast’s presentation slide deck.
Let us know what you thought of this new report - are its findings and analysis valuable to your organization? Please leave your comments below.
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Digital + Exhibiting Marketing Insights 2009 -
I have tried to locate the June 4 webcast, but it does not appear on the http://www.ceir.org website.
Is it available elsewhere ?
Hi Joseph,
If you look under New Reports on the homepage of http://www.ceir.org., all the various different formats are offered there to access the findings. If you still can’t find what you are looking for, please email gnelson@ceir.org.
Thanks!