Recently I traveled to Austin, Texas and had the privilege of interviewing Allen Reichard of AMD about his upcoming book, Tactical Abyss. Allen has been around our industry for many years in corporate America as well as on the supplier side with the Freeman Companies before joining AMD as their Corporate Director of Integrated Marketing Communications Events.
Towards the end of our time, he shares his wisdom on how exhibition organizers should approach corporate America regarding events. Listen in to his advice.
