A new international study out this month on the future of meetings, venues and destinations predicts that face-to-face meetings will change drastically in the next ten years. Conducted by Fast Future Research, survey findings from Convention 2020 reveal that meeting planners believe meetings and conventions will be scaled down in size, more specialized and much more high-tech. The study also reports that events will need to offer strong price-based incentives in order to attract attendees.
The largest single group of respondents to the study were external event organizers and meeting planners. Clearly, there is much revelance to our industry in these findings. Among other interesting predictions, Convention 2020 revealed that the majority of organizers and planners believe there will be more smaller and competitive meetings in the next ten years, that venues at schools, universities and colleges will offer the most competition to convention centers, and that ethical and enviornmental factors will continue to influence attendance.
If the Fast Future Research folks had polled you, how would you have answered these questions about the future of the exhibitions and events industry? Perhaps we can start a discussion of predictions today.
Complete survey results are available at www.convention-2020.com.
