Using video to capture and retain the interest of current and future attendees is on the rise. With mobile devices being everywhere the opportunity for filming is so easy.
Jason McGraw, CTS, CAE, the senior vice president of Expositions for InfoComm International shared in the webinar last week, Ensuring Exhibitor Success, that they have relaxed their rules about videotaping on the show floor. In the past it was restricted. But now, for non-commercial use, anyone can get their flip camera out and shoot some film.
Jason shares that an industry online publisher and professional AV industry consultant Gary Kayye, producer of rAVe, launched his rAVe Now online social video coverage of the InfoComm 2010 show floor with eight college interns who took flip cameras and took hundreds of short videos, testimonials, product reviews, interviews, etc. to capture the color and excitement from the InfoComm show floor. They uploaded their videos regularly throughout the show and also tweeted like constantly. They also did a number of tweet-ups for sponsors in their booths. To date they have 470 videos from InfoComm!! Here is a link to their site with the videos. An example of this short and sweet video is below.
Example: rAVe’s Man on the Street Video
A more traditional video:
Jason also shares that “for years we’ve had an “InfoComm TV News” daily TV program produced by one of our industry publishers who covers the show floor and events and puts exhibitors’ advertising spots into 30-minute daily programs that we show online, around the halls and lobby areas, in hotel rooms and on the shuttle buses.” These are archived and accessible online after the show – here’s a link to this year’s programs.
How are you using videos to create excitement and extending the life of your show? Please share with us and we can highlight you too.
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We just had our annual meeting this past June near Orlando, FL at the Gaylord Palms Resort & Convention Center. One new thing we did this year was asked our optometry students to get involved in a video contest. We asked all of our registered students (almost 1,000) to take as much footage of Optometry’s Meeting(r) as they could and try to capture a full picture of OM(R) from the Exhibit Hall to social events to location, etc. We are very excited to see how many applicants we will get. The grand prize winner will receive a “free” trip to the 2011 Optometry’s Meeting(r).