These days, sales managers and CEOs everywhere are looking out for the bottom line. The economic slowdown is now affecting the world-wide marketplace, and economists have yet to predict an end to this recession.
It might be somewhat of a consolation, then, to know that CEIR is looking out for your bottom line too. Since December of 2008, CEIR has produced four reports that are geared to help exhibiting companies fight marketing budget cuts and avoid termination of invaluable event participation. The most recent fact sheet was released only just last week. You can make use of CEIR’s statistics to help substantiate exhibition participation in these challenging times by downloading any or all of the following reports today:
Exhibitions Work to Bring Buyers and Sellers Together Generating Commerce
The Cost Effectiveness of Exhibition Participation: Part I
The Effect of Economic Recessions on Exhibitions
All of the above reports are available free to CEIR and IAEE members.
What kind of research would better assist your company or organization in the exhibiting process? Let us know by leaving your comments below.
