The lifeblood of any company is sales. To have a sales pipeline which is robust is a key marketing objective. Exhibitions can aid the process of identifying prospects and help move them along into the sales funnel. In the recently released CEIR report, The Changing Environment of Exhibitions one of the Fact Sheets states:
Business-to-business exhibitions are well-positioned to serve the most urgent sales priorities companies are striving to achieve today: existing and prospective customer relationship management and engagement efforts.
In fact, one of the research findings shows this:
The data shows that exhibitions are highly valued by executives in helping their companies achieve these goals.
To obtain a copy of this Fact Sheet, please click here.
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