Last week two new CEIR Guru Reports were released. In this blog post, we will highlight the first Guru Report, Space Allocation Methods for Exhibitions and Events, written by Randy Bauler, CEM, and sponsored by the Exhibition Services & Contractors Association (ESCA). This new report outlines some of the more common exhibit space allocation methods employed by organizers of exhibitions and events.
From the report:
Selecting a space allocation method that has long-term application and validity is essential. A consistent approach increases the event’s chance of success. Changing methods without careful thought and proper advance notification to all exhibitors may result in confusion, rebellion or worse. The method and procedures selected should be applied to all exhibitors equally to avoid the appearance of favoritism and anti-trust implications.
Event organizers may utilize one or more of the following space allocation methods, depending on when and how space is selected by the exhibitor:
- a. Face-to-face scheduled appointment (whether before, during or after an event)
- b. Application process (an application is submitted with exhibit space choices)
- c. Telephone appointment (typically used with an electronic floor plan management tool)
- d. Electronic submission and/or selection of space choices (again, typically with an electronic floor plan management tool)
In the report there is a brief description or outline of each methods.
To obtain your copy of this report, please click here.
