Marketer Intentions Regarding Exhibition Plans

by Joyce on January 19, 2012

Results from the Changing Environment of Exhibitions Study reveal that marketers are committed to using business-to-business exhibitions today and in the near term future.  This can be considered good news for our industry.

Below is a chart from that report:

CEIR study
The survey sample shows that 85 percent of executives say the number of exhibitions will hold to current levels (60 percent) or will increase (25 percent).

To obtain a copy of this Fact Sheet, please click here.

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