Last year, CEIR’s Digital + Exhibiting Marketing Insights 2009 made a splash in the exhibition and events community as it was the first study to analyze the influence of exhibition organizers’ and brand marketers’ use of digital media. Because of its popularity, CEIR is revisiting the project in 2010 – with a new survey launching this month that will move from examining what types of digital marketing tactics are being used to measuring their effectiveness.
Your participation in the project via completing CEIR’s online survey is essential for the success of this second study. CEIR will send a link to the survey to all CEIR and IAEE members in the upcoming weeks. Please help us in our quest for new information on this significant topic by responding to the survey when you receive it.
CEIR will again partner with George P. Johnson on this study and release the findings in a webcast this summer.
You can still download CEIR and GPJ’s report featuring findings from the original study, Digital + Exhibiting Marketing Insights 2009 at www.ceir.org.
