A headline from the Tradeshow Executive September issue says:
Trade Show Strength Gaining Momentum? TSE Dashboard Reveals Back-to-Back Increases in Exhibit Space and Attendance
The size of the crowd and the show floor at trade shows grew for the second consecutive month in July, a welcome sign that exhibitions were making some steady headway out of the recession. The Trade Show Executive (TSE) Dashboard of Monthly Trade Show Metrics, which will be released September 1, found that trade shows grew 3.8% in net square footage (nsf) and 9.2% in attendance in July when compared to the same time last year. The number of exhibitors remained relatively flat, suffering only a slight decline of (0.3) %, which did not particularly detract from the evidence of growing strength in the market.
There are rare shows that have reported dramatic results for 2010. And Tradeshow Executive states that they did not include SIGGRAPH in their overall numbers. It was an outlier.
One show not figured into the adjusted figures was the outlier SIGGRAPH, which appeared to have benefited tremendously by moving to Los Angeles. Hall-Erickson, Inc. said the closer proximity to its attendee pool of computer graphics and 3D technology executives contributed to a 105% jump in attendance to 22,539. That compared to approximately 11,000 attendees at last year’s show in New Orleans. Exhibit space for the 2010 show was also up 16.0% to 46,500 nsf, while the number of exhibitors grew 22.4%.
So what about your show(s) – are they holding even or growing slightly?
Doug Ducate has a few words of wisdom as you assess the event playing field.
The primary message from the 2009 CEIR Index was “if your event is better off today than it was in 2000 you are better than average.”
And he has a question for us all – What do you think the message will be from the results of the 2010 CEIR Index?
VSS Sees Growth in Trade Show Spending Through 2014
As reported in several industry sites including Tradeshow Executive the VSS research states:
Spending on trade shows is expected to creep slowly but steadily higher in the coming four years, according to new estimates from Veronis Suhler Stevenson (VSS).
Overall spending in 2014 will rise approximately 4% over this year level as the world economy picks up steam, although it will likely be closer to 2012 before trade show organizers see much noticeable improvement in space sales and space rates. “We forecast that exhibit space will decline again in 2011, and increase in 2012 and thereafter,” Hal Greenberg, a partner in VSS Structured Capital Funds, told Trade Show Executive. “As for pricing, 2010 was essentially flat to 2009 and will start to increase again in 2011.”
Please share with us your thoughts on Doug’s comments – are you better than you were in 2000?
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hi
i would like to know growth of Tade Faire Market in India And ASIA PASIFIC.