This past year, the 5th Edition of the CEIR Index reports that the government, public and nonprofit services sector of the industry grew a staggering 12.6% since 2006. That statistic makes the GV sector by far the top performer when compared with all other sectors of the Index.
The economic changes of this year, however, present a much more challenging marketplace for the exhibitor in the public and, of course, the private sectors of the industry.
A new Guru report released this week by CEIR may offer a little help for the government exhibitor who is looking to reevaluate or strengthen his marketing objectives in the hopes of continued success through exhibiting.
Government Exhibits – A Primer for Success, authored by Barry Siskind, is now available at www.ceir.org. Check it out – it’s a terrific how-to guide that an exhibitor should not go without.
As an exhibitor in the public or private sector, what do you predict your challenges will be in 2009? We want to hear from you!
