July’s Robust CEIR Offerings

by Genny on July 1, 2009

CEIR is working hard this summer to continue to bring you new research on topics that are foremost on the minds of exhibition organizers and exhibitors.

Later this month, look out for:

  • Part II in the Guru report series A “Greener” Place for Face-to-Face. This report will focus on exhibition organizers - what they can do in order to achieve more environmentally friendly exhibitions.
  • Part I of Effective Methods for Visitor Promotion. Research was conducted earlier this year via a survey to exhibition organizers and exhibitors to determine the most effective tactics for attendee acquisition employed by these two groups of respondents. Results from the study will be released in two parts, the first tailored to aid exhibition organizers.
  • Looking past the recession: Exhibition strategies for the interim. In this new white paper authored by Skip Cox of Exhibit Surveys, real-time findings from the current recession are revealed, including new data on sustained quality attendee levels. This report offers practical suggestions for exhibiting strategies during the current economic downturn.

And that’s just the month of July!  Keep CEIR on your radar.  There’s much more to come in the late summer and fall of 2009.

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Landmark New Study on Digital Marketing: Free Findings Offered at www.ceir.org

by Joyce on June 24, 2009

Earlier this month, CEIR premiered its new study on the recent integration of digital media into exhibiting programs through a webcast featuring expert speakers in the marketing field from George P. Johnson, Oracle and Diversified Media companies.

This study is the first to analyze the influence of digital media on the exhibition industry, particularly brand marketers and exhibition organizers’ use of digital marketing.

Adapting new technology and digital tactics to increase exhibiting performance is not new to exhibiting; however, its collective usage and the ways in which that usage are measured for success had yet to be researched - until now.

You can download CEIR and GPJ’s final report featuring findings from the study, entitled Digital + Exhibiting Marketing Insights 2009, by clicking here. The report is free to the public, available today at www.ceir.org.

Also available for download at www.ceir.org is a recording of the June 4 webcast as well as the webcast’s presentation slide deck.

Let us know what you thought of this new report - are its findings and analysis valuable to your organization?  Please leave your comments below.

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CEIR - The Thought Leader for the Exhibition Industry

June 17, 2009

Doug Ducate shares his vision of how CEIR is the thought leader for our industry.  As always, we would welcome your comments.

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A Discussion of the CEIR Index

June 10, 2009

In today’s video clip Doug Ducate discusses the importance of the CEIR Index and how show organizers can use the information.  Please comment below and share with us how you have used the Index for your planning purposes.

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Review of First Quarter Results from CEIR Index and Other Marketing Metrics

June 4, 2009

The first quarter results are in and Doug Ducate discusses the comparison of the CEIR Index with the statistics from newspaper ads and business publications advertising.  The trade show world is performing better in this down economy than some of its counterparts.  The CEIR Index shows an 11% decline in the first quarter.
Newspaper print advertising [...]

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FREE Webcast 4 June How Digital Marketing Affects Exhibition and Event Performance

May 27, 2009

Four weeks ago, CEIR partnered with George P. Johnson Experience Marketing to explore the extent to which digital marketing was being adopted by the exhibition and event community and opened fielding of the Digital + Exhibit Marketing Insights 2009 study.
For an in-depth look at some of the survey findings — how digital marketing tactics are [...]

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Armed with Facts and Opinions

May 21, 2009

In a recent article by Tom Isler entitled, The Enduring Value of Face Time published in Meetings and Conventions Magazine, he has given us some great facts and opinions of industry leaders in presenting the value of face-to-face meetings.  He starts off with this:
“One of the most urgent challenges facing planners today is to make [...]

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WSJ: Exhibition Game

May 13, 2009

On Monday of this week, Sarah Needleman from the Wall Street Journal wrote an article about trade shows and the small businesses that frequent them.  Her subtitle is great:
Trade shows can be worth the sometimes-high expense.  If, that is, you’re smart about them.
It is nice to have some positive press about our industry.  In the [...]

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The Frugal Show Organizer

May 6, 2009

In this post, Doug Ducate outlines the various steps a show organizer can take to conserve their precious resources and money.  Thus, we have a new category of show organizer - the frugal ones.

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Let the Numbers Fight for You

April 30, 2009

In creating this report for CEIR, it was my desire to show that anyone can calculate a return on a trade show activity. However, many companies struggle with determining ROI from their exhibiting dollars.
When an exhibiting company assesses the return of a given show, it requires, time, money and effort. Once they have [...]

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