Blog - Center for Exhibition Industry Research

Understanding Business Sustainability in the Context of Environmental Thresholds

April 15, 2024

Oxford Economics examines the sobering outlook for environmental concerns and their ramifications on business processes, including those that may not be as obvious yet will be significantly impactful.

Technology Disruptors Transforming B2B Events

April 1, 2024

Explore the technologies revolutionizing the B2B exhibitions industry and learn how show organizers are applying them to enhance attendee experiences as well as maximizing exhibitor and sponsor ROI.

Elevating B2B Interactions: The Role of Entertaining in Professional Events

March 18, 2024

Finding the right mix of education and entertainment is crucial in today’s B2B exhibitions. Read on for tips and considerations to take so that attendees view your event as a win on both professional and personal levels.

Driving In-person Event Attendance via Online Community Building

March 4, 2024

Boost event attendance by creating online communities that not only build enthusiasm for upcoming events but keep meaningful conversations going among event stakeholders throughout the event cycle.

How to Maximize Exhibit and Sponsorship Sales Outcomes in the New Normal

February 19, 2024

CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.

Making Data-Driven Decisions to Develop Strategies

February 5, 2024

CEIR CEO Cathy Breden reflects on the value of applying CEIR research to support data-driven strategies that grow your exhibitions.

Building Buzz: A Comprehensive Guide to Creating Hype for Your Upcoming B2B Event

January 22, 2024

Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.

Take Full Advantage of 2023 CEIR Research

January 8, 2024

Happy new year! As you plan for this year’s events, make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.

Dr. Peter Fader on How the Customer Centric Model Applies to Exhibitions: Part Three

December 18, 2023

The final installment of CEIR’s interview with Dr. Peter Fader focuses on the potential for a customer centric model in B2B exhibitions and creating the right corporate culture for its success.

Dr. Peter Fader on How the Customer Centric Model Applies to Exhibitions: Part Two

December 4, 2023

In part two of CEIR’s interview with Dr. Peter Fader, he explains how B2B exhibition organizers can apply the customer centricity model that has succeeded in consumer retail to amplify the return on investment of their events.